Costs under control
Ads, apps, subscriptions, hosting and agencies: we list all your costs and cut what doesn’t pay off.
For webshops that are burning cash
Your webshop is on fire. And you’re saying: this is fine.
Ad costs keep rising, margins keep shrinking, and at 2 a.m. you’re still staring at dashboards. BurningBuilding helps Dutch B2B and B2C webshops put out the fire and get their profits back.
Sound familiar?
The smoke alarms that go off at most webshops before things really go wrong.
- Your ROAS looks great, but your bank account doesn’t notice.
- Every month more budget goes to Google and Meta, and every month less is left over.
- Your agency reports clicks and reach. You want to know what’s left at the bottom line.
- You don’t know exactly which customers bring in the most profit.
- You don’t trust your own numbers, because every dashboard says something different.
- You lie awake at night worrying about revenue instead of sleeping.
How we put it out
No panic, no thick reports. Five steps, a whole handful. Impact, no cap.
Help!
You call, we come. In a first conversation you’ll hear straight away what we see and whether we can help.
Investigate
We find out where the money is leaking: per channel, per product and per customer group. Based on your own numbers, not gut feeling.
Put it out
First we stop what costs money and brings in nothing. Campaigns that don’t reach your core customers get switched off.
Fire prevention
We put guards on your profit, your spend and your tech. If something goes wrong, you know right away, not at the end of the month.
Zen
One overview with the numbers that matter, a plan built around your best customers, and a good night’s sleep again.
What we work on
Profit-driven marketing
We steer on profit per channel, not revenue per click. Budget goes to what pays off; the rest gets switched off.
Focus on value
Who buys again, who brings in margin and who only costs money? We aim your marketing at the customers and products that bring in value.
Numbers you can trust
Tracking that adds up, and one dashboard with revenue, margin and costs. So you can decide on facts again.
Speed and conversion
A slow site and a leaky checkout cost money every single day. We find the leaks and plug them.
More revenue is nice. More profit is better.
Who is it for?
Dutch webshops that are up and running, but where profit lags behind revenue.
B2C webshops
- High ad costs per order
- Lots of one-time buyers, few regulars
- Discount campaigns that eat your margin
B2B webshops
- Long sales cycles and no clear view of where orders come from
- Regular customers you don’t really have in focus
- Marketing aimed at everyone instead of your best customers
Who’s holding the hose?
I’m Janko van Deventer. I’ve been building webshops and web applications since 2017, mostly in Magento. As a developer and product owner I’ve worked on B2C shops like Haarshop, Bendur and Modulari, and on the B2B webshop of ESTG, a European solar panel wholesaler. I sit between development, marketing and the numbers, and I see how often money leaks out where nobody is looking.
Experience at
- Modulari
- Bendur
- Haarshop
- ESTG
- Shopcommerce
- Cart2Quote
Your company is on fire? Let’s get lit.
A 30-minute call, no strings attached. You’ll get an honest answer about where the money is leaking. Even if the answer is that everything really is fine.
Or email directly fire@burningbuilding.nl